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KeyBank and Rose Festival Partner in a Pledge to Be Positive

In today’s challenging economic times, it’s important for us as friends, family and community members to stay positive. KeyBank, the title sponsor of the Rose Festival’s cornerstone event, the KeyBank Grand Floral Parade, is joining the festival in urging people to make a pledge to be positive.

Go to a local KeyBank branch starting on May 18 and sign a pledge card with your idea of how YOU can be positive with friends, family or in your local community. Your pledge will be displayed at KeyBank — and may end up on this website!

Up to 2,000 of the first people to fill out a pledge card will receive a $30 ticket to watch the 2009 KeyBank Grand Floral Parade live inside the Memorial Coliseum on Saturday, June 6.

Examples of pledges could run the gamut, from personal to philanthropic. “Some people might decide to volunteer with local nonprofits or neighborhood groups,” said Brian Rice, President for KeyBank in Oregon and Southwest Washington. “A family might spend time together cleaning up a local park, or a father might spend more time reading with the kids. These are just a few of the ways individuals can make a pledge to be positive. There are as many ideas as there are people.”

KeyBank signed on as a key partner of the Rose Festival in 2008, as the title sponsor of the festival’s most popular event, the KeyBank Grand Floral Parade.

“The Rose Festival has been a leader in this community during both happy times and more challenging times,” said Rose Festival Foundation Executive Director Jeff Curtis. “We’ve helped lift people’s spirits through economic downturns and even the Great Depression, not to mention events like the Vanport flood and World War II. We want to remind everyone we need to pull together and be positive.”

KeyBank operates the nation’s 12th-largest branch network, with 70 branches in Oregon and Southwest Washington. KeyBank has a long history of giving back to the community, both time and money. Annual gifts of approximately $1 million support charitable organizations, economic development initiatives, sponsorships and cultural activities.

This year BusinessWeek Magazine named Key the top-ranked bank in its Customer Service Championship edition, based on survey feedback from Key clients around the country. KeyBank employees make customers feel warm and welcome, and those customers rewarded Key with positive feedback regarding that service, a great example of how positive-thinking can make a difference!