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Rose Festival Names the Bloom Project Official Charity For 2017

The 110-year success of the Rose Festival proves the power of a flower to inspire community and celebration. The Portland Rose Festival Foundation is pleased to partner with The Bloom Project as its Official Charity in 2017. The Bloom Project — a volunteer-driven nonprofit — channels that same inspiration, to offer comfort during the most challenging time in a person’s life.

“Our respective missions and activities align so perfectly and offer many opportunities to work together this spring and summer,” says Marilyn Clint (Rose Festival Chief Operating Officer). “We see a lot of synergy between our organizations and we look forward to planning some new mission-based projects this season.”

The Bloom Project receives each of its flowers from donations provided by wholesale floral companies, growers and local grocery stores. Volunteers repurpose the flowers to create beautiful bouquets, ready to deliver to local hospice and palliative care patients. In the organization’s 10 years, it has distributed more than 165,000 bouquets, with nearly 70,000 donated volunteer hours.

“We’re thrilled to be selected as the official charity partner of the Portland Rose Festival,” said Heidi Berkman (founder and president of The Bloom Project). “Our two organizations share a common mission of continually giving back to those in need, and we sincerely hope this partnership will bring tremendous visibility and awareness to the power of flowers.”

On average, the Spirit Mountain Casino Grand Floral Parade uses 71,000 stems of flowers. As part of this partnership, Berkman and her team of volunteers will look to help the Portland Rose Festival repurpose many of the flowers as gifts for selected organizations.

About The Bloom Project

Founded in 2007 by Heidi Berkman, The Bloom Project is a volunteer-driven nonprofit that provides fresh floral bouquets to hospice and palliative care patients. The Bloom Project receives each of its flowers as donations provided by wholesale floral companies, growers and local grocery stores. The flowers are repurposed by volunteers into beautiful bouquets ready to deliver to local hospice and palliative care patients. Volunteers come from all different backgrounds; many are retired or have little to no floral experience.

Members of the team with floral design experience host training sessions, teaching new volunteers how to: care for the flowers, identify which flowers to keep and how to create a bouquet. Berkman and her team of volunteers are committed to sustainable business practices. Not only are they eco-friendly in their efforts to repurpose flowers from their partners, but also by composting floral waste. For more information, please visit: TheBloomProject.org.