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Rose Festival Promotes Carol Ross to Officer Position

The Portland Rose Festival has promoted Carol Ross to Chief Marketing and Administrative Officer. The 20-year veteran has held many positions with the Foundation, including Director of Sales and Marketing Director. In her new position, Carol will oversee all marketing functions including brand management, advertising, promotions, media sponsorship, and related communications for Festival events and programs.


Carol Ross has enjoyed a 20-year career in the non-profit events industry with the Portland Rose Festival Foundation, with duties that encompass marketing, fundraising, ticket sales, group sales, event & program management, business development, and more. During her tenure, the Festival has earned many awards from the International Festivals & Events Association (IFEA), including Best Festival in the World in 2007 and 2011.

In addition to managing marketing and administration for a festival with a 111-year history (and a broad range of events), Carol is active in the tourism community as immediate past President of the Oregon Tour & Travel Alliance. When she isn’t working, Carol (a Vancouver, Washington resident) enjoys playing flute in her local community band, and traveling with her husband and 14 year old daughter.