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The Bloom Project


The Bloom Project has been giving the gift of fresh floral bouquets to hospice and palliative care patients since 2007.

The Rose Festival is pleased to partner with The Bloom Project to repurpose Grand Floral Parade float flowers into special bouquets to be shared with those in special need of comfort and support.

The project started in the Central Oregon garage of founder, Heidi Berkman, beginning with a few flowers and a few volunteers who wanted to create something special -— bringing beauty and joy to those in end-of-life care.

The simple concept is to take flowers that might otherwise be tossed away and repurpose them to bring pleasure to both patients and their families.

Over the years, this group has continued to grow and support hospice and palliative care agencies across the Central Oregon region and the Portland Metro area. Their volunteer team has been fortunate to have the use of donated workspaces, supplies and equipment in the various communities served, providing pleasant places for people to come together to create lovely bouquets.