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Grand Floral Parade

Spirit Mountain Casino Grand Floral Parade

Date: June 10, 2023

Time: 10:00 AM - 12:00 PM

DETAILS

Location(s):

Portland, OR

GET TICKETS

Tickets for reserved seating inside Veterans Memorial Coliseum go on sale November 25, 2022!
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A cherished highlight of the Portland Rose Festival, this popular procession is more than just a spectacular floral-filled parade — it’s a beloved annual tradition. For more than 115 years, Portland families, visitors and community groups have been making memories at the Spirit Mountain Casino Grand Floral Parade. A colorful reflection of local, regional and international communities, the parade draws hundreds of thousands of cheering viewers of every age, along a route that winds through Portland's city streets.

Each year the parade features the traditional large all-floral floats we all love, as well as the popular mini-floats that help make the Grand Floral Parade so unique! With bands, equestrian units, marching groups, drill teams, vintage vehicles, dancers, llamas, flags and so much more, there’s something for everyone to enjoy!

Ways to Watch

From Reserved Indoor Seats

Parade guests inside Veterans Memorial Coliseum have a true window on the world, as the curtains are open so natural light and views of the river and the west hills enhance the parade experience. These secure, weatherproof seats eliminate the hassle of staking a claim on the street, and include creature comforts with cushioned seating, restroom facilities, and announcers. BUY TICKETS
Doors Open: 7:30 a.m.
Pre-Parade Entertainment Starts: 8:30 a.m.

PRO TIP for buying Grand Floral Parade tickets: make note of the direction of the parade as it passes through Veterans Memorial Coliseum. Click the "Best Seats" tab for suggestions. Seats on the North end (Sections 113/116, 18-23, 74-82) will have a view of the parade coming toward you. Seats on the East and West sides (Sections 1-3, 12-17, 24-26, 51-53, 67-73, 83-86) will offer a side view - similar to viewing from the street. Seats on the South end (Sections 4-11, 54-66) are watching the back of the parade as it moves away from you.

VETERANS MEMORIAL COLISEUM PARKING: Onsite parking is available for a fee - please note that access to onsite parking garages will close at 8:00 a.m. Please plan for arrival before 8:00 a.m. to avoid road closures. MAX light rail will run continuously even after streets close - disembark at the Rose Quarter stop to get to Veterans Memorial Coliseum.

From the Street

The Grand Floral Parade route is pictured below. The route starts by running through the Memorial Coliseum and enters the street on Broadway. It travels along Weidler to MLK Jr. Blvd, where it turns right and travels down MLK Jr. Blvd to Lloyd Blvd. The parade turns left on Lloyd Blvd, and ends at 16th and Multnomah, near the Lloyd Center.

Would you like to see the floats up-close after the parade? Visit them along SW Naito Parkway downtown following the parade on Saturday afternoon and Sunday, adjacent to Rose Festival CityFair (no fee for float viewing).

ADA Seating at Oregon Convention Center

Designated outdoor ADA seating is available at the Oregon Convention Center for guests with special needs. Passes are required due to space limitations. Walk-ups can not be accommodated. Please contact us in spring 2023 to request passes for the 2023 parade.

From Your Couch

Can't make it to the live action? We've got you covered thanks to the generous help from our friends at Fox 12 Oregon, who help us produce our live telecast of this event. Tune in!
9:30 a.m. Rose Festival Special: Grand Floral Parade Preview
10:00 a.m. - 12:00 p.m. - Spirit Mountain Casino Grand Floral Parade

With a Group

Inviting a large group for the grandest of parades? Your group of 10 or more can SAVE! Contact Carol Ross at 503.227.2681 x325 for group ticket information. Corporate Hospitality Chalets are available in Chalet Row in front of the Oregon Convention Center. If you’d like to have a VIP parade experience, contact Carol Ross at 503.227.2681 x325 for pricing and information.
PLEASE NOTE: The deadline for Group Ticket Sales and Corporate/VIP Hospitality Chalets has passed for 2022. Please plan ahead for the Grand Floral Parade on June 10, 2023!

Parade Info

Join the Parade!

Special Entries:

The Spirit Mountain Casino Grand Floral Parade is one of the top special events in the world and the cornerstone event of the annual Portland Rose Festival. While floral-covered floats, marching bands and equestrian entries are the anchors of the parade, special entries are sprinkled throughout the lineup to add colorful entertainment, showcase unique talents, and highlight the energy of our communities.

Please note: All special entries are by invitation only. Applications to be considered for an invitation to participate in the 2023 Grand Floral Parade will be available in January of 2023. For more information or questions about becoming a special entry, please email us.

Marching Bands:

Marching band music is an integral part of every parade! The Portland Rose Festival Foundation is always seeking to connect with marching bands of all types, locally and globally. Visit our Bands Page to learn how your band can get involved with Portland Rose Festival events!

Equestrian Units:

Horses and their riders have been a part of the Grand Floral Parade since the very beginning! Equestrian application materials will be available in January and are due to the Rose Festival office by mid-March of each year. Please check back here in January for more information about equestrian participation in the 2023 Grand Floral Parade!

Floats:

To learn more about sponsoring a floral-covered float in the Grand Floral Parade, please email us to be connected with our parade team.

Parade Route Map