News & Updates

Decorate your storefronts!

APRIL 15, 2025

Calling all downtown and Hollywood District business owners! This May and June, we invite you to be a part of a vibrant, citywide celebration as we honor our cherished heritage and the iconic Portland Rose Festival. Transform your storefront windows into stunning displays of floral creativity and community pride!

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Get Married in the Grand Floral Parade!

APRIL 7, 2025

This 2025 Rose Festival season, we’re looking for one unforgettable couple to say “I do” (or renew your vows!) in the most epic way possible — during the Grand Floral Parade officiated by Portland’s own Clown Prince and Rose Festival legend Angel Ocasio! If you’ve been dreaming of a wedding that’s bold, joyful and bursting with flower power, this is your moment. Whether you’re newly engaged or celebrating decades together — apply now to be the couple who gets married center stage at Oregon’s most iconic parade.

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2025 Grand Floral Parade to Return to Downtown

FEBRUARY 25, 2025

The Portland Rose Festival announced today that the Grand Floral Parade will return to an all-downtown route in 2025, bringing the beloved tradition back to the heart of the city after several years on the eastside. Since 2022, the parade has traveled from Veterans Memorial Coliseum through the Lloyd District, but next year, it will once again weave through downtown, offering a walkable, transit-friendly experience for spectators while contributing to the city’s revitalization efforts.

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2025 Official Rose Announced

FEBRUARY 14, 2025

Meet ‘Time to Shine’, the Offical Rose of the 2025 @pdxrosefestival and Portland Nursery exclusive!

This magnificent, magenta-blushing, yellow-gold grandiflora will bring a strong, fruity fragrance and excellent disease resistance to your garden. And, for every ‘Time to Shine’ sold, we will be donating $2 to the Portland Rose Festival Foundation.

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Rose Festival Welcomes New Slate of Board Officers

JANUARY 30, 2025

The Rose Festival Foundation proudly announces its new slate of board officers for 2025, led by President Jeremy Emerson, Partner & Chief Creative Officer at Saffire. Joining him are President-Elect Dayna Kirk, VP Corporate Development, Business Integration at The Standard, and Vice President Amy Johnson, nonprofit executive and owner of Amy Johnson Consulting. Together, this dynamic team brings a wealth of experience and passion to the Rose Festival’s mission of uniting the community through celebration.

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