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Rose Festival Forms Key Partnership

The Rose Festival’s most beloved event will now be known as the KeyBank Grand Floral Parade. KeyBank, the nation’s 12th-largest branch network, with 69 branches in Oregon and SW Washington, annually gives $1 million to support charitable organizations, economic development and event sponsorships.

“The partnership will ensure the parade will continue to be a strong feature of the annual Rose Festival,” said Mark McGirr, president of the Portland Rose Festival Foundation. “We’re thrilled to be associated with such a quality company.”

KeyBank will tie in with this year’s Rose Festival in many ways, including promotions in their branches, and will have a prominent float entry in the parade lineup.