News

rose outline
rose outline

Parade Fans Keep Rose Festival Clean and Green

‘Our Roses are Red, But Our Actions Are Green’

Starlight Parade highlights the Rose Festival’s commitment to the environment this Saturday with one of the nation’s most cooperative sustainability efforts, the parade cleanup program. Rewarded as the nation’s cleanest and greenest festival for over a decade, Rose Festival parade fans and volunteers will once again take an active role in helping keep Portland streets clean during parade day. Under the mantra: ‘You pack it in — you pack it out,” SOLV and Portland General Electric and other volunteers will cruise the parade route handing out thousands of garbage bags to fans. In a cooperative effort that also includes the Portland Maintenance Bureau, Heiberg Garbage and Recycling, Junk Away Hauling and Allied Waste, volunteers following the parade will pick up the used bags and properly dispose and recycle the debris.

Longtime partner, Portland General Electric, has stepped up to make the parade that carries its name (the Starlight Parade) carbon-neutral, by purchasing carbon offsets from the Bonneville Environmental Foundation. PGE also purchased enough to cover the entire 14-day run of the Waterfront Village (the Rose Festival’s largest event), so the estimated 106,000-kilowatt hours of power used by the rides and the vendors would be offset by investments in wind power and other renewable energy sources.

The Rose Festival’s ‘Clean and Green’ parade cleanup program also extends to the Fred Meyer Junior and the KeyBank Grand Floral Parades. This effort not only gets people involved, but annually saves the City of Portland an estimated $40,000 to $50,000.

Green Men and a Little Lady

The festival will highlight Portland’s alternative transportation options in the ‘Northwest Spirit’ section of the KeyBank Grand Floral Parade. This section showcases the FIRST-EVER bicycle-powered float, sponsored by The Oregonian. Leading off the ‘Northwest Spirit’ section will be a group of avant-garde style performers — the Green Men and a Little Lady! This green-clad, acrobatic dancing group will have an environmental message as they showcase the pink ‘blossom’ (depicted by the Little Lady).

Catch the PGE/SOLV Starlight Parade Saturday, June 5 (at 8:30 p.m.), immediately following the Starlight Run. The Fred Meyer Junior Parade held in the Hollywood neighborhood is Wednesday June 9 (at 1:00 p.m.) and the KeyBank Grand Floral Parade is Saturday June 12 (at 10:00 a.m.), following the Queen’s Coronation presented by Pacific Power (at 8:30 a.m.) and the Regence Grand Floral Walk (at 9:30 a.m.).