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Junior Parade

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Fred Meyer Junior Parade

Samba-Band - Junior Parade Portland Rose Festival

From the moment the lovable Fred Bear cuts the ribbon to kick off the Fred Meyer Junior Parade, fun reigns. Children come from all parts of the city to join in: dressing in costume, transforming wagons into floats, decorating their bikes with colorful flowers, or just parading with their pets (and parents!). Elementary and Middle School marching bands fill the Hollywood District with song, and dance teams add swirls of color to the celebration. No matter how they participate in this pint-size parade, the kids enjoy their moment in the spotlight on FOX 12 live, local television.

From the very beginning, the Portland Rose Festival has celebrated our community’s children. The first Rose Festival in 1907 included a children’s parade of 2000 boys and girls representing 23 schools! An official Rose Festival event since 1936, the Junior Parade is the nation’s oldest and largest children’s parade.

Weren’t able to see it in person or would like to see it again? You can view the entire 2015 parade at KPTV.Com.



2016 Grand Marshal


Smokey Bear — America’s wildfire prevention icon — has been named Grand Marshal of the 2016 Fred Meyer Junior Parade! Smokey (along with his escorts from the U.S. Forest Service) will lead the Festival’s traditional all children’s parade, and join Fred Bear for the annual ribbon cutting to kick off the event. Smokey Bear represents the U.S. Forest Service as one of the Rose Festival’s Grand Marshal heroes. Famous for his tagline “Only You Can Prevent Wildfires,” Smokey Bear teaches all ages about the importance of forest fire prevention. Joining this friendly mascot, are forest rangers from the Gifford Pinchot National Forest, as well as a group of national park rangers and their 19th century-costumed Living History volunteers from the Fort Vancouver National Historic Site.

2016 Junior Parade Sections

Each year the Junior Parade features unique themed sections celebrating elements of Portland’s community and parts of every kid’s life. Everyone gets a time to shine in the Junior Parade! This year’s parade features four sections to showcase important elements of Portland’s community.

Our Best Friends presented by Mud Bay highlights the great friendships that local children form inside and outside of the classroom. In Procession of the Species presented by Laurelwood Public House, kids dress up in their favorite animal costume to roar, quack and purr. Be active. Play safe. Stay healthy. presented by Randall Children’s Hospital features groups who promote fitness, showing how fun it is to be active. Last but not least, Caring for Pets & People presented by Hannah the Pet Society encourages each of us to help our human and furry neighbors alike.

2016 Junior Parade Lineup

As of May 20:
LineUp [PDF]

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2016 Awards

See the 2016 Junior Parade Award winners HERE.